Email Templates Library (Internal)

📧 Email Templates Library

8 ready-to-use email templates for the Kin & Paws automation flow. Copy → paste into Shopify Email or Klaviyo.

Welcome Day0

Send: Immediate (signup confirmation) · Trigger: On email signup (popup / footer / quiz)
Subject: 🐾 Welcome to Kin & Paws — Here's your 10% off
Preheader: Your code is inside. Plus what 10,000+ pet parents love most.
📄 View HTML 
<!DOCTYPE html><html><head><meta charset="utf-8"><meta name="viewport" content="width=device-width"></head>
<body style="margin:0;padding:0;background:#f8f9fa;font-family:-apple-system,system-ui,'Segoe UI',Roboto,sans-serif">
<table width="100%" cellpadding="0" cellspacing="0" style="max-width:600px;margin:0 auto;background:#fff">
  <tr><td style="padding:30px 30px 20px;text-align:center;background:#1a5c35;color:#fff">
    <h1 style="margin:0;font-size:28px">🐾 Welcome to the Pack!</h1>
    <p style="margin:8px 0 0;opacity:.9">10,000+ pet parents trust us. Now you do too.</p>
  </td></tr>
  <tr><td style="padding:36px 30px">
    <p style="font-size:18px;color:#1a1a1a">Hi {{ customer.first_name | default: 'friend' }},</p>
    <p style="font-size:16px;color:#444;line-height:1.6">Thanks for joining the Kin & Paws community. To say thanks, here's <strong>10% off your first order</strong>:</p>
    <div style="text-align:center;margin:30px 0">
      <div style="display:inline-block;padding:18px 40px;background:#FF6B35;color:#fff;border-radius:12px;font-size:24px;font-weight:800;letter-spacing:2px">WELCOME10</div>
    </div>
    <div style="text-align:center;margin:24px 0">
      <a href="https://kinandpaws.com/collections/all" style="display:inline-block;padding:14px 40px;background:#1a5c35;color:#fff;text-decoration:none;border-radius:10px;font-weight:700;font-size:16px">Shop Now →</a>
    </div>
    <p style="font-size:14px;color:#666;text-align:center">Code expires in 7 days. ✓ Free shipping on $50+ ✓ 30-day money-back guarantee</p>
    <hr style="margin:30px 0;border:0;border-top:1px solid #eee">
    <h3 style="color:#1a5c35">What our customers love most:</h3>
    <ul style="font-size:15px;color:#444;line-height:1.7">
      <li><strong>Self-Cleaning Steam Brush Pro</strong> — removes 90% of loose fur</li>
      <li><strong>LED Nail Clipper</strong> — see exactly where to cut, never overcut</li>
      <li><strong>Zen-Lick Anxiety Mat</strong> — calms nervous pets in seconds</li>
    </ul>
  </td></tr>
  <tr><td style="padding:20px 30px;background:#f8f9fa;text-align:center;color:#888;font-size:12px">
    <p>Kin & Paws™ • support@kinandpaws.com</p>
    <p><a href="{{ shop.url }}/account/subscriptions" style="color:#888">Unsubscribe</a></p>
  </td></tr>
</table></body></html>

Welcome Day3

Send: 3 days after signup · Trigger: Day 3 — educational, builds trust
Subject: 5 grooming mistakes 90% of pet parents make 🚨
Preheader: Don't make #3 — it can hurt your pet.
📄 View HTML 
<!DOCTYPE html><html><head><meta charset="utf-8"></head><body style="margin:0;padding:0;background:#f8f9fa;font-family:-apple-system,system-ui,sans-serif">
<table width="100%" cellpadding="0" cellspacing="0" style="max-width:600px;margin:0 auto;background:#fff">
  <tr><td style="padding:36px 30px">
    <h1 style="color:#1a5c35;margin:0 0 16px">5 grooming mistakes pet parents make</h1>
    <p style="font-size:16px;color:#444;line-height:1.6">We surveyed 1,000+ Kin & Paws customers — these are the most common mistakes BEFORE they switched to at-home grooming:</p>
    <ol style="font-size:15px;color:#333;line-height:1.8">
      <li><strong>Over-bathing</strong> — strips natural oils. Most dogs need only 1 bath/month.</li>
      <li><strong>Wrong brush type</strong> — slicker for short coats, deshedding for double coats.</li>
      <li><strong>Cutting nails too short</strong> — hits the quick. <em>Use LED clipper to see it.</em></li>
      <li><strong>Skipping ears</strong> — yeast infections start here.</li>
      <li><strong>Stressing your pet</strong> — short, calm sessions beat one long battle.</li>
    </ol>
    <div style="text-align:center;margin:30px 0">
      <a href="https://kinandpaws.com/pages/grooming-quiz" style="display:inline-block;padding:14px 32px;background:#1a5c35;color:#fff;text-decoration:none;border-radius:10px;font-weight:700">Take Our Quiz →</a>
    </div>
    <p style="text-align:center;font-size:14px;color:#666">Get a personalized routine for your pet in 60 seconds.</p>
  </td></tr>
</table></body></html>

Abandoned 1H

Send: 1 hour after checkout abandoned · Trigger: When cart is left at email/payment step
Subject: ⚠️ You forgot something… (your cart is waiting)
Preheader: No pressure — just a reminder.
📄 View HTML 
<!DOCTYPE html><html><head><meta charset="utf-8"></head><body style="margin:0;padding:0;background:#f8f9fa;font-family:-apple-system,system-ui,sans-serif">
<table width="100%" cellpadding="0" cellspacing="0" style="max-width:600px;margin:0 auto;background:#fff">
  <tr><td style="padding:30px 30px 16px;text-align:center;background:#FFF7ED">
    <h1 style="color:#FF6B35;margin:0">🛒 Your cart is feeling lonely</h1>
  </td></tr>
  <tr><td style="padding:30px">
    <p style="font-size:16px;color:#444">Hi {{ customer.first_name | default: 'there' }},</p>
    <p style="font-size:16px;color:#444;line-height:1.6">You left these in your cart. We saved them for you — but they might sell out.</p>
    {% for line_item in checkout.line_items %}
      <table width="100%" style="margin:14px 0;padding:14px;background:#f8f9fa;border-radius:10px">
        <tr><td style="width:80px"><img src="{{ line_item.image | img_url: 'medium' }}" style="width:80px;border-radius:8px"></td>
        <td style="padding-left:14px"><strong>{{ line_item.title }}</strong><br>
        <span style="color:#FF6B35;font-weight:700">{{ line_item.line_price | money }}</span></td></tr>
      </table>
    {% endfor %}
    <div style="text-align:center;margin:30px 0">
      <a href="{{ checkout.url }}" style="display:inline-block;padding:14px 40px;background:#1a5c35;color:#fff;text-decoration:none;border-radius:10px;font-weight:700;font-size:16px">Complete My Order →</a>
    </div>
    <p style="text-align:center;color:#666;font-size:14px">Free shipping on $50+ · 30-day guarantee</p>
  </td></tr>
</table></body></html>

Abandoned 24H

Send: 24 hours after checkout abandoned · Trigger: Final reminder with discount incentive
Subject: 🎁 Still thinking? Here's 10% off (24h only)
Preheader: COMEBACK10 — your cart's last chance.
📄 View HTML 
<!DOCTYPE html><html><head><meta charset="utf-8"></head><body style="margin:0;padding:0;background:#f8f9fa;font-family:-apple-system,system-ui,sans-serif">
<table width="100%" cellpadding="0" cellspacing="0" style="max-width:600px;margin:0 auto;background:#fff">
  <tr><td style="padding:36px 30px;text-align:center">
    <h1 style="color:#FF6B35;margin:0 0 8px">🎁 Take 10% off — on us</h1>
    <p style="font-size:16px;color:#666;margin:0 0 20px">Use code <strong style="color:#1a5c35">COMEBACK10</strong> at checkout</p>
    <div style="display:inline-block;padding:18px 36px;background:#FF6B35;color:#fff;border-radius:12px;font-size:24px;font-weight:800;letter-spacing:2px;margin:10px 0">COMEBACK10</div>
    <p style="margin:20px 0 0;color:#999;font-size:13px">Code valid 24 hours · Single use</p>
    <div style="margin:30px 0">
      <a href="{{ checkout.url }}" style="display:inline-block;padding:14px 40px;background:#1a5c35;color:#fff;text-decoration:none;border-radius:10px;font-weight:700">Finish My Order →</a>
    </div>
    <p style="font-size:14px;color:#888">After 24h this code expires. Your cart will eventually clear too.</p>
  </td></tr>
</table></body></html>

Post Purchase Day3

Send: 3 days after order placed · Trigger: Educational — sets up review request later
Subject: 📦 Your order is on its way! Here's how to use it
Preheader: Pro grooming tips so you nail it the first time.
📄 View HTML 
<!DOCTYPE html><html><head><meta charset="utf-8"></head><body style="margin:0;padding:0;background:#f8f9fa;font-family:-apple-system,system-ui,sans-serif">
<table width="100%" cellpadding="0" cellspacing="0" style="max-width:600px;margin:0 auto;background:#fff">
  <tr><td style="padding:36px 30px">
    <h1 style="color:#1a5c35">📦 Your gear is almost there!</h1>
    <p style="font-size:16px;color:#444">Hi {{ customer.first_name }}, your order ships soon. Before it arrives, here's how to nail your first session:</p>
    <h3 style="color:#1a5c35">⏱️ The 3-2-1 Method</h3>
    <ul style="font-size:15px;line-height:1.7">
      <li><strong>3 minutes</strong> brushing — get them used to it</li>
      <li><strong>2 minutes</strong> trim/clip — short focused session</li>
      <li><strong>1 minute</strong> reward — treats + cuddles</li>
    </ul>
    <p style="font-size:15px;color:#444">Repeat 2-3x/week. Within 2 weeks, your pet will love grooming time.</p>
    <hr style="margin:24px 0;border:0;border-top:1px solid #eee">
    <p style="font-size:14px;color:#666"><strong>Tip:</strong> Save your order email — your tier code is auto-applied to your account once you become a Silver+ member.</p>
  </td></tr>
</table></body></html>

Post Purchase Day14

Send: 14 days after order placed · Trigger: Review request
Subject: Quick favor? 30 seconds for $5 off ⭐
Preheader: Tell us what you think — we'll send you a thank-you.
📄 View HTML 
<!DOCTYPE html><html><head><meta charset="utf-8"></head><body style="margin:0;padding:0;background:#f8f9fa;font-family:-apple-system,system-ui,sans-serif">
<table width="100%" cellpadding="0" cellspacing="0" style="max-width:600px;margin:0 auto;background:#fff">
  <tr><td style="padding:36px 30px;text-align:center">
    <h1 style="color:#1a5c35;margin:0 0 16px">How's the gear treating you? ⭐</h1>
    <p style="font-size:16px;color:#444">A quick review helps other pet parents make a great choice. As a thank you, we'll send you <strong>$5 off</strong> your next order.</p>
    <div style="margin:30px 0">
      <a href="https://kinandpaws.com/account/orders" style="display:inline-block;padding:14px 36px;background:#FFB800;color:#fff;text-decoration:none;border-radius:10px;font-weight:800">⭐ Leave a Review</a>
    </div>
    <p style="font-size:14px;color:#666">Takes 30 seconds. We'll email your $5 code as soon as you submit.</p>
  </td></tr>
</table></body></html>

Post Purchase Day30

Send: 30 days after order placed · Trigger: Reorder reminder, esp for consumables
Subject: 🔄 Time to restock? (you used your wipes by now)
Preheader: Or upgrade to a bundle and save more.
📄 View HTML 
<!DOCTYPE html><html><head><meta charset="utf-8"></head><body style="margin:0;padding:0;background:#f8f9fa;font-family:-apple-system,system-ui,sans-serif">
<table width="100%" cellpadding="0" cellspacing="0" style="max-width:600px;margin:0 auto;background:#fff">
  <tr><td style="padding:36px 30px">
    <h1 style="color:#1a5c35">Running low? 🐾</h1>
    <p style="font-size:16px;color:#444">It's been about a month — most pet parents are halfway through their wipes & spray by now.</p>
    <h3 style="color:#1a5c35">Quick reorder:</h3>
    <ul style="font-size:15px;line-height:1.7">
      <li>FreshPaws Wipes (50ct) — $11.99</li>
      <li>Waterless Grooming Spray — $15.99</li>
      <li>Steam Grooming Serum — $21.95</li>
    </ul>
    <p style="font-size:15px;color:#444"><strong>Or upgrade to a bundle:</strong> Daily Care Kit saves $11 vs separate items.</p>
    <div style="text-align:center;margin:30px 0">
      <a href="https://kinandpaws.com/collections/bundles" style="display:inline-block;padding:14px 32px;background:#1a5c35;color:#fff;text-decoration:none;border-radius:10px;font-weight:700">Shop Bundles →</a>
    </div>
  </td></tr>
</table></body></html>

Winback 60

Send: 60 days inactive (no orders) · Trigger: Win-back lapsed customers
Subject: 😢 We miss you — here's 15% off to come back
Preheader: Use COMEBACK15 — no minimum, expires in 7 days.
📄 View HTML 
<!DOCTYPE html><html><head><meta charset="utf-8"></head><body style="margin:0;padding:0;background:#f8f9fa;font-family:-apple-system,system-ui,sans-serif">
<table width="100%" cellpadding="0" cellspacing="0" style="max-width:600px;margin:0 auto;background:#fff">
  <tr><td style="padding:36px 30px;text-align:center">
    <h1 style="color:#1a5c35;margin:0">We miss you 🐾</h1>
    <p style="font-size:16px;color:#444;margin:16px 0 24px">Your pet does too. Here's 15% off to come back:</p>
    <div style="display:inline-block;padding:18px 36px;background:#FF6B35;color:#fff;border-radius:12px;font-size:24px;font-weight:800;letter-spacing:2px">COMEBACK15</div>
    <p style="margin:20px 0;font-size:14px;color:#666">No minimum order. Expires in 7 days.</p>
    <div style="margin:24px 0">
      <a href="https://kinandpaws.com/collections/all" style="display:inline-block;padding:14px 40px;background:#1a5c35;color:#fff;text-decoration:none;border-radius:10px;font-weight:700">Shop Now →</a>
    </div>
  </td></tr>
</table></body></html>